Opening night will take place Friday, September 10th. Each participating showroom will have a special event from 5-9pm and all events are free and open to the public with the exception of the Kickoff and After Parties. Each location will have special beer pairings courtesy of Anheuser Busch.
Keep reading below to learn more about one of their brands, Stella Artois and how you can live The Life Artois.
The Life Artois
Today, life is fuller than ever. Yet, somehow, it can still feel empty…
We have more friends than we can count, but see less of them than we’d like. Every moment is captured and recorded, but often we’re not really there. We work hard for success, yet struggle to find the time to enjoy it. It’s a simple truth: life is less rich without the company of those we love and the things we enjoy. Time, not money or possessions, is the new luxury.
That’s why Stella Artois invites us to savor life together.
A European beer, made with the finest Saaz hops and served in a chalice. A distinctive taste, perfect for savoring, sharing and raising a toast to a life well lived. A life that, coming from Europe, we know a thing or two about.
And we have many names for this life:
La Dolce Vita
La Buena Vida
A Boa Vida
La Vie En Rose
The Good Life
But we just call it… The Life Artois
And you can live it wherever you are.
In our beautiful illustrated style – we’ll invite people to make a choice.
To prioritize time spent with others.
And to savor all the pleasures life serves up.
To slow down, look up.
To raise a chalice to those you love.
Because you’re never too far from The Life Artois.
Stella Artois is enjoyed for its fruity malt sweetness, crisp hop bitterness and soft dry finish. For decades, Stella’s iconic chalice has enhanced the drinking experience highlighting the beer’s floral notes and refreshing finish from the gold rim to the star stem..
Captures Stella’s sweet, fruity and slightly earthy scent
Creates the optimal foam head to enhance the hop aroma
Releases carbonation to keep Stella light and refreshing
Prevents heat transferring to the beer, ensuring the beer stays cooler longer
Take a sip from this unique glassware, and it will not disappoint. Stella Artois is committed to giving you the world’s best drinking experience and to crafting beers with the very same passion and precision as the Master Brewers before them.
It’s All in the Name
Stella Artois is proud of their rich Belgian heritage and remains greatly inspired by timeless European design. Stella Artois traces its origins to over 600 years ago, to the Den Hoorn brewery in Leuven, Belgium founded in 1366. Stella Artois was born as a Holiday gift to the people of Leuven, from the brewery. The name “Stella” – meaning “star” in Latin – pays homage to the occasion, and a star has been proudly displayed on Stella Artois bottles ever since.
The name “Artois” is a tribute to De Hoorn Brew Master Sebastian Artois. He was a beloved member of both the De Horn brewery and the broader Leuven communities. The name Stella Artois continues to honor his legacy in the present day.
Available now on draught in limited markets, Anheuser-Busch plans to transition all packs and draught to U.S.-brewed Stella throughout 2021. Bottles will begin to transition to U.S.-brewed Stella in May. This beer is being brewed under the strict supervision of Brewmasters from Leuven, Belgium for uncompromising quality.
To learn more, visit stellaartois.com