Webinar Recap: Marketing Your Creative Business During Uncertain Times

On Wednesday, April 15th, The River North Design District (RNDD) held a webinar on “Marketing Your Creative Business During Uncertain Times,” led by Jill Maremont, CEO of ISc, a marketing and PR firm specializing in art & design, and Founder & Director of RNDD.

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We understand you may be dealing with sick family members, trying to homeschool while juggling saving your business as entrepreneurs.  We hope the content from this webinar gives you ideas and direction as to what to do to market your creative business during this time.

Marketing Your Business During Uncertain Times

Marketing is the oxygen of our businesses.   While we shelter in place our customers are looking for content now more than ever.  They are also looking at their homes with a critical eye.  How can we position ourselves and our brands to come out of this?

Webinar Recording

Thank You!

Thank you to Chicago Gallery News for supporting our event today- make sure you are checking their website often for funding notices as well as virtual tours and lists of digital offerings from area spaces.  Also, thank you to Modern Luxury Interiors Chicago for supporting the event today.  If you would like more information on how to join The River North Design District or how to engage with our community, please contact Jill or Jenny.

Reference List:

Chicago Gallery News: funding notices as well as virtual tours and lists of digital offerings from area spaces.

IGTV and Facebook Live Examples:

Interview Cindy Allen (Interior Design Magazine) did with artist Windy Chien

Kelly Wearstler showing how to refresh your styling

Jonathan Adler is doing an IGTV series called An Object A Day with JA

Applications/Tools Mentioned:

Square Space

WordPress

Photoshop & Illustrator

Hootsuite

Planoly

Canva

Issuu

Art Logic Online viewing rooms

Helpful Articles & Links: 

6 Ways to Experience Design and Art From Home

Social Media Management In Times of Crisis

AD: How is Coronavirus affecting your Business

Interior Design Magazine: Designers share strategies for the new normal

AD: How design companies are handling their brand messaging right now

AD: How designers are keeping their businesses running amid an outbreak

AD: Ways for support the design community during coronavirus

How Previous Epidemics Impacted Home Design

Chicago Gallery News Note from the Publisher

Lehmann Maupin Online viewing rooms

Business of Home Podcast Episode: The design industry reacts to COVID-19

The Best Art Podcasts You Should be Listening to in 2019

COVID-19 and Freelance Artist Resources

MOMA Coloring Project

Interior Design Magazine Shares Strategies for the New Normal

Canva Creating a Brand Kit

WSJ: Emails from companies may not be calming to customers

Artist Relief

Allan McCollum’s Ongoing Collection of Reassurance | Magazine | MoMA

Luxe Gold List

Luxe RED Awards

AD Top 100

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