An important agreement has been signed for the acquisition of the historical Italian brand Simone Collezione, company of the Estel group, which will become part of the Cassina collection from July 2013. Simone Collezione is available in United States from January 2014. The Collezione is in WPA Chicago’s show-room, 314 West Superior Street, with the most representative pieces on display .
Dino Gavina, Umberto and Cesare Cassina, the originators of industrial design in Italy, developed successful enterprises strongly characterized by an experimental and innovative aptitude, a high level of quality materials and production processes, the expression of new styles and the promotion of cultural activities. This acquisition allowed Cassina to expand its collection with a portfolio of quality products by innovative designers and architects such as Carlo Scarpa, Marcel Breuer and Kazuhide Takahama, which will strengthen some product lines including tables, containers, chairs and office furniture. A combination which will reinforce even more the proposals to be presented with the same commitment to excellence in quality and service. This operation allows Cassina to further strengthen its position as leader in the market in an increasingly competitive context confirming the company’s role as spokesperson of the best of design Made in Italy.
The worldwide presentation of the project took place in September 2013 at the historical Cassina showroom in via Durini in Milan with a cultural exhibition for the design community, a press conference and a series of meetings with the sales network. Below are a few select products available at WPA Chicago.